Category: 2025 USPS Promotions & News

The Catalog Comeback—And a 10% USPS Discount to Go With It

table with coffee and magazine

  Eric Genova – Senior VP Professional Services – 8:00am July 31, 2025 If you’ve felt the tactile pull of a catalog lately, you’re not alone. Even Amazon, the world’s largest online retailer, recently sent one out. It’s a reminder that there’s something powerful about flipping through pages, dog-earing a corner, and circling favorites—just like… Read more »

Every Piece Counts: What the USPS July 2025 Changes Mean for Strategic Mailers

USPS 2025 Postage Changes

  Eric Genova – Senior VP Professional Services – 8:00am June 25, 2025 Starting in July 2025, the United States Postal Service is rolling out a new wave of service changes—including adjusted delivery windows and updated rate structures—that will affect virtually every organization that relies on the mail. For some, these changes will feel like… Read more »

Unlock Postage Savings and Fuel Growth with the USPS Mail Growth Incentive

Eric Genova – Senior VP Professional Services – 8:00am March 27, 2025 Welcome to the eleventh installment of our ongoing series exploring the 2025 USPS Promotions! Throughout the year, we’ll be diving deep into these exciting opportunities to help you save money and boost your direct mail ROI. Supercharge Your Direct Mail ROI: How to… Read more »

Direct Mail That Delivers: Streamlining Business Reply Mail for Increased Response

Welcome to the tenth installment of our ongoing series exploring the 2025 USPS Promotions! Throughout the year, we’ll be diving deep into these exciting opportunities to help you save money and boost your direct mail ROI. Eric Genova – Senior VP Professional Services – 03/20/2025 08:00 AM The USPS Reply Mail IMbA Promotion at a… Read more »

Precision and Persistence: Data-Driven Segmentation for Continuous Contact Success

Welcome to the ninth installment of our ongoing series exploring the 2025 USPS Promotions! Throughout the year, we’ll be diving deep into these exciting opportunities to help you save money and boost your direct mail ROI. Eric Genova – Senior VP Professional Services – 03/13/2025 08:00 AM The USPS Continuous Contact Promotion at a Glance:… Read more »

Continuous Contact: The Loyalty-Building Promotion That Saves on Postage

A man holding a picture

Welcome to the eight installment of our ongoing series exploring the 2025 USPS Promotions! Throughout the year, we’ll be diving deep into these exciting opportunities to help you save money and boost your direct mail ROI. Eric Genova – Senior VP Professional Services – 03/06/2025 08:00 AM The USPS Continuous Contact Promotion at a Glance:… Read more »

Dimensional Mail: Breaking the Flat Barrier and Delivering a Wow Moment (Part 3 of Tactile, Sensory & Interactive)

Welcome to the seventh installment of our ongoing series exploring the 2025 USPS Promotions! Throughout the year, we’ll be diving deep into these exciting opportunities to help you save money and boost your direct mail ROI. Eric Genova – Senior VP Professional Services – 02/27/2025 08:00 AM The USPS Tactile, Sensory & Interactive Mail Promotion… Read more »

Unlock the Power of Paper and Ink and Save up to 6%: Elevate Your Direct Mail with Tactile and Visual Impact (Part 2 of Tactile, Sensory & Interactive)

Welcome to the sixth installment of our ongoing series exploring the 2025 USPS Promotions! Throughout the year, we’ll be diving deep into these exciting opportunities to help you save money and boost your direct mail ROI. Eric Genova – Senior VP Professional Services – 02/20/2025 08:00 AM The USPS Tactile, Sensory & Interactive Mail Promotion… Read more »

QR Codes Unleashed: Unlock a 3% postage discount and boost your direct mail ROI

Welcome to the fourth installment of our ongoing series exploring the 2025 USPS Promotions! Throughout the year, we’ll be diving deep into these exciting opportunities to help you save money and boost your direct mail ROI. Eric Genova – Senior VP Professional Services – 02/06/2025 08:00 AM The USPS QR Code Integrated Technology Promotion at… Read more »