Every Piece Counts: What the USPS July 2025 Changes Mean for Strategic Mailers

Eric Genova – Senior VP Professional Services – 8:00am June 25, 2025
Starting in July 2025, the United States Postal Service is rolling out a new wave of service changes—including adjusted delivery windows and updated rate structures—that will affect virtually every organization that relies on the mail.
For some, these changes will feel like added friction. For others, they’ll be a wake-up call.
Because when the rules shift, one thing becomes clear: every piece you send has to work harder. There’s less margin for error. Less time to grab attention. And more pressure to make each mailing count.
That’s why now is the moment to shift your strategy—not away from mail, but toward smarter mail. Highly personalized. Professionally produced. Built with purpose from the data up.
We’ve created a quick, visual guide to help you understand what’s changing and how to plan around it:
What’s Inside:
- A visual breakdown of the new USPS service standards and delivery windows
- Rate adjustments and how they vary across Marketing Mail, First-Class Mail, and Nonprofit categories
- Practical implications for campaign planning, from production timelines to in-home targeting
- Strategic recommendations from the DG3 team to help you adapt and optimize
Whether you’re in print production, marketing operations, or compliance, this infographic is designed to help you quickly understand the new rules and confidently plan around them.
At DG3, we believe print doesn’t just need to show up—it needs to stand out. And that’s where we come in.
We pair the most advanced personalization technologies with precision production workflows to help your message hit harder, land cleaner, and convert better. Whether you’re running complex variable-data campaigns or coordinating multi-touch outreach across mail and digital, we’ve built the infrastructure to keep you competitive—even as the delivery landscape shifts.
Ready to talk? Contact us about how we can help you navigate the transition.