Dimensional Mail: Breaking the Flat Barrier and Delivering a Wow Moment (Part 3 of Tactile, Sensory & Interactive)
Welcome to the seventh installment of our ongoing series exploring the 2025 USPS Promotions! Throughout the year, we’ll be diving deep into these exciting opportunities to help you save money and boost your direct mail ROI.
Eric Genova – Senior VP Professional Services – 02/27/2025 08:00 AM
The USPS Tactile, Sensory & Interactive Mail Promotion at a Glance:
- What it is: Incentivizes the use of tactile, sensory, and interactive elements in direct mail to boost engagement and response rates.
- How much you can save: 4% discount on eligible mailpieces.
- When it’s available: February 1 to July 31, 2025.
Introduction:
We’ve been talking about breaking through the mailbox clutter. We’ve explored textures, specialty inks, and finishes that make your mailpiece feel different. But what if you could make it literally pop out of the stack? That’s the power of dimensional mail. This week, we’re taking tactile and sensory experiences to the next level by adding a third dimension: depth.
Beyond the Flat Surface: Exploring Dimensional Formats
Dimensional mail takes many forms. It’s about creating an element of surprise and delight by introducing a physical structure that goes beyond a flat sheet of paper. Here are a few ideas:
- Pop-ups: A classic for a reason! Pop-ups create an instant “wow” moment as the recipient opens the mailpiece. They can be simple or complex, from a single element that pops up to intricate, multi-layered designs.
- Folding Structures: Creative folds and interlocking elements can transform a flat mailer into a 3D structure. Think origami-inspired designs, unique box constructions, or mailers that unfold to reveal hidden layers.
- Extending Elements: Adding elements that extend beyond the standard dimensions of the mailpiece can create intrigue and encourage interaction. This could be a pull-out tab, a booklet that slides out, or a 3D element attached to the mailer.
- Unique Packaging: Think outside the traditional envelope! Boxes, tubes, or custom-shaped packaging can all contribute to a dimensional experience.
Designing for Interaction:
Dimensional mail isn’t just about visual impact; it’s about encouraging interaction. The physical structure should invite the recipient to explore, touch, and engage with the mailpiece. A well-designed dimensional element can:
- Highlight a key message or offer.
- Demonstrate a product’s features or benefits.
- Create a memorable brand experience.
Dimensional Mail and the USPS Promotion:
Dimensional mail naturally qualifies for the USPS Tactile, Sensory & Interactive Mail Promotion. By its very nature, it engages multiple senses and encourages interaction. However, it’s crucial to ensure your dimensional mailpiece meets all the USPS requirements for size, weight, and mailability.
Navigating the USPS Approval Process (But Don’t Worry, We’ve Got You Covered!)
We know that dealing with USPS promotions and approvals can sometimes feel like navigating a maze. But don’t worry, that’s why you have DG3! We take care of the entire approval process for you, so you can focus on the creative side of your dimensional mail campaign.
To give you a better understanding of what’s involved, here’s a quick overview of the steps we take to get your mailpiece approved:
- Registration: DG3 is already registered for the Tactile, Sensory & Interactive Mail Promotion on the Business Customer Gateway. One less thing for you to worry about.
- Design and Sample Creation: We can advise you on the USPS requirements for your mail piece, ensuring your design will meet the promotion’s standards.
- Submission: We’ll handle the online submission process through the USPS Mailing Promotions Portal, including uploading the electronic sample and providing all necessary details.
- Review and Approval: The USPS typically reviews submissions within four business days. They may request minor revisions to ensure your mailpiece qualifies for the promotion.
Important Note: Because a physical sample needs to be mailed in for review, the approval process can take up to a week. We’ll factor this timing into your campaign schedule to ensure you don’t miss out on any valuable promotion dates.
DG3 Takes Care of the Details:
Dimensional mail can be complex to design and produce. DG3 has the expertise to guide you through the process, from concept development to production and mailing. We’ll work with you to create a dimensional mailpiece that is both impactful and compliant with USPS regulations.
DG3: Your Direct Mail Partner:
DG3 offers a full range of direct mail services, including design, printing, finishing, and mailing. We have the capabilities to produce a wide variety of dimensional mail formats, and our team can help you select the best option for your campaign.
Stack Your Savings:
Want to save even more? You can combine the Tactile, Sensory & Interactive Promotion with the Informed Delivery and Sustainability add-ons to get a total of 6% off your postage! We’ll be covering both of these promotions in detail in upcoming posts, so stay tuned.
Stay Tuned for More!
Next week, we’ll shift gears and begin exploring the power of First-Class Mail Advertising. Follow DG3 on LinkedIn for more direct mail insights and updates.
Ready to Elevate Your Direct Mail?
Contact DG3 for a free consultation on how to maximize your direct mail ROI with dimensional mail and the USPS Tactile, Sensory & Interactive Promotion.