Inspire Series

Eric Genova – Senior VP Professional Services – 8:00am March 27, 2025

Welcome to the eleventh installment of our ongoing series exploring the 2025 USPS Promotions! Throughout the year, we’ll be diving deep into these exciting opportunities to help you save money and boost your direct mail ROI.

Supercharge Your Direct Mail ROI: How to Leverage the USPS Mail Growth Incentive

At a Glance:

• What it is: The USPS Mail Growth Incentive program offers significant postage credits for increased mail volume, directly impacting your bottom line.
• How much you can save: Potential credits can yield substantial savings, calculated at 30% of postage on incremental volume.
• When it’s available: Registration is open now; deadlines are May 30, 2025, for submission and June 30, 2025, for final completion.

Introduction:

Let’s face it, in the high-stakes game of direct mail, every penny counts. Figuring out the optimal plays – the best places to allocate those limited funds – can be a relentless challenge, especially when you’re constantly chasing that elusive ROI. That’s where the USPS Mail Growth Incentive program for 2025 steps in, offering a potential game-changer. Imagine earning credits that effectively fund additional mailings, allowing you to amplify your reach without straining your budget. Because, let’s be real, direct mail is a numbers game. Every additional touchpoint you secure with your customer increases the likelihood of conversion. Think of these credits as extra plays, extra chances to get your message across, ultimately boosting your odds of success. It’s not just about saving money; it’s about strategically investing in more opportunities to connect and convert.

Understanding the Incentive:

The USPS Mail Growth Incentive program rewards mail owners for increasing mailing volumes compared to a predetermined baseline. It’s segmented into two distinct categories: First-Class Mail and Marketing Mail, each with specific eligible mail types. Credits earned in one category cannot be applied to the other.

• For First-Class Mail, the program targets Presort Letters, Cards, and Flats, excluding single-piece mail.
• Marketing Mail encompasses Saturation, High Density, Carrier Route, and Parcels, excluding Bound Printed Matter and Package Services Parcels.

Eligibility requires being a Mail Owner, meaning the entity that pays for the postage and directly benefits from the mailing.

Registration, Baseline, and the Value of Accuracy:

Participation begins with online registration through the USPS Business Customer Gateway (BCG) and the Mailing Promotions Portal (MPP). The timeline is critical: registration began December 2, 2024, with a submission deadline of May 30, 2025, and finalization by June 30, 2025. Accurate Customer Registration ID (CRID) entry is essential.

A critical component is the baseline volume, calculated by the USPS based on the previous fiscal year (October 1 to September 30). For 2025, this spans October 1, 2023, to September 30, 2024. This is where expert verification becomes invaluable. Discrepancies can arise, and DG3’s expertise in navigating the USPS dispute process ensures accurate baseline establishment.

Illustrative Savings: A Real-World Perspective:

To truly grasp the potential impact, let’s consider a scenario based on a recent experience with one of our clients, a company with a significant direct mail presence. They, like many businesses, were keen to explore opportunities for cost optimization.

• Baseline Volume: This client had a baseline volume of 2.2 million pieces.
• Increased Volume: Through strategic planning and campaign adjustments, they increased their mail volume to 3.5 million pieces.
• Average Postage Cost: Their average postage cost per piece was $0.35.

Let’s calculate the potential credits:

• Incremental volume: 3,500,000 – 2,200,000 = 1,300,000 pieces.
• Potential credit: $0.35 x 1,300,000 x 0.30 = $136,500.

In this real-world example, the client stood to gain $136,500 in postage credits. This substantial sum could then be reinvested into other marketing initiatives, further enhancing their ROI. Imagine the impact such savings could have on your own campaigns. This underscores the significant financial leverage that the USPS Mail Growth Incentive program provides.

This scenario illustrates how, with strategic planning and expert support, businesses can realize substantial savings, turning increased mail volume into a tangible financial advantage.

Unlocking Strategic Advantages and Realizing Tangible Savings:

The true power of the USPS Mail Growth Incentive program lies not just in the immediate postage savings, as vividly illustrated by our client’s experience, but in the strategic advantages it unlocks. By reinvesting those credits, businesses can amplify their marketing reach, explore new campaign avenues, and ultimately drive greater ROI. It’s about turning increased mail volume into a catalyst for growth.

However, navigating this program requires meticulous attention to detail. Accurate volume reporting, adherence to USPS guidelines, and strategic credit utilization are paramount. As we’ve seen, even minor discrepancies can impact your eligibility and potential savings. That’s where expert guidance becomes invaluable.

Your Next Step Towards Enhanced Direct Mail ROI:

The 2025 USPS Mail Growth Incentive program presents a time-sensitive opportunity. To ensure you don’t miss out on these substantial benefits, prompt action is crucial. The registration process, while straightforward, demands accuracy and adherence to deadlines.

We at DG3 are committed to partnering with you every step of the way. From verifying your baseline volume to maximizing your credit utilization, our expertise ensures you extract the full potential of this program. We recommend scheduling a personalized consultation to explore how we can tailor our support to your specific needs and objectives. Let’s work together to transform increased mail volume into a tangible financial advantage and a strategic driver for your business growth.

The 2025 USPS Mail Growth Incentive program is more than just a cost-saving measure; it’s a strategic tool for enhancing your direct mail ROI. By embracing this opportunity and leveraging expert guidance, you can unlock substantial financial benefits and propel your marketing efforts to new heights. DG3 is here to ensure that every mail piece contributes to your success.