The Catalog Comeback—And a 10% USPS Discount to Go With It
Eric Genova – Senior VP Professional Services – 8:00am July 31, 2025
If you’ve felt the tactile pull of a catalog lately, you’re not alone. Even Amazon, the world’s largest online retailer, recently sent one out. It’s a reminder that there’s something powerful about flipping through pages, dog-earing a corner, and circling favorites—just like we did with the Sears Wishbook as kids. The catalog isn’t dead. It’s having a moment.
The USPS clearly agrees. Their new Catalog Insights Promotion offers a 10% postage discount for qualifying catalogs mailed between October 1, 2025 and June 30, 2026—with no volume minimums. That’s a big deal for both high-volume mailers and smaller, highly targeted campaigns. To help you make sense of the requirements and deadlines, we’ve broken down the key details in this quick infographic. It’s not just a cost saver—it’s a chance to revisit the channel that once defined retail and, for many, still drives action in a way digital just can’t touch.
At DG3, we help brands make the most of USPS promotions like this—handling complex data, ensuring compliance with technical requirements, and managing the entire mailing process from pre-approval through delivery. We’re experts at navigating the fine print so you don’t have to. If you’re thinking about bringing your catalog program back—or taking it further—let’s talk.