Jersey City, NJ, March 28, 2012: DG3 Worldwide, a Jersey City-based marketing and visual communications company, announced today that it has renamed its technology communications division from DG3 Interactive to DG3 Digital Marketing. Steven Kosovich, who serves as the Chief Information Officer for DG3 Worldwide, has added the role of Vice President, Digital Marketing to his current responsibilities.
DG3’s Digital Marketing group has been expanding its offerings for several years to include variable data, custom programming, and analytics for a variety of marketing campaigns, including customer loyalty and retention programs, lead capture and lead generation campaigns, and eCommerce initiatives. In 2011, the company expanded its mobile engagement offering with the acquisition of The Ace Group, a New York-based marketing and printing solutions firm. DG3 Digital Marketing delivers a wide range of fully integrated digital communication solutions for companies and agencies in the pharmaceutical, finance, retail, and consumer products industries. Clients include Elizabeth Arden, Calvin Klein, UBS, and Mandee retail stores.
“Our three-pronged model, Target/Engage/Transact, helps our clients connect with consumers using integrated communications techniques across multiple mediums,” remarked Mr. Kosovich. “By combining our decades long business experience with new technologies, we can help drive consumer behavior and ultimately improve our clients’ ROI.”
“We are extremely excited about the potential we see for DG3 Digital Marketing as social media takes center stage as a marketing channel and new technologies, like near field communications (NFC) and Bluetooth 4.0 evolve. Our clients and agency partners are pushing the limits of what is possible in marketing,” said Joe Lindfeldt, Executive Vice President for Strategic Development at DG3 Worldwide. “Under Steve’s leadership, we are delivering the most advanced and interactive campaigns in the today’s market.”
About DG3 Digital Marketing
DG3 Digital Marketing, a business unit of DG3 Group, is a comprehensive provider of end-to-end web, mobile and social solutions. Utilizing a unique Target/Engage/Transact approach, we help our clients implement and execute marketing communication campaigns that reach more consumers using multiple mediums to create more interactions that ultimately drive more transactions. For more information visit www.dg3.com.