Welcome to the first installment of our ongoing series exploring the 2025 USPS Promotions! Throughout the year, we’ll be diving deep into these exciting opportunities to help you save money and boost your direct mail ROI.
Eric Genova – Senior VP Professional Services
First up: how to unlock hidden savings with AI and the Integrated Technology Promotion.
The USPS Integrated Technology AI Promotion at a Glance
- What it is: This promotion encourages mailers to incorporate emerging technologies like AI into their direct mail campaigns to create more modern and engaging experience.
- How much you can save: 3% discount on eligible mailpieces.
- When it’s available: The promotion runs throughout 2025. You can activate your participation anytime within the year, and the discount will apply for six consecutive months from your chosen start date.
Unlock Hidden Savings in Your Direct Mail Budget
Looking for ways to make your direct mail budget go further? The USPS has a solution with the Integrated Technology Promotion. Earn a 3% postage discount simply by incorporating AI-generated content into your mailpieces.
What is AI and How Can it Write Marketing Copy?
Artificial intelligence (AI) involves using computers to perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making. In the context of marketing, AI can analyze vast amounts of data to identify patterns and trends, which can then be used to generate creative and effective copy.
AI writing tools use complex algorithms and language models to produce text that is grammatically correct, stylistically consistent, and tailored to a specific audience. These tools can be used to create a wide range of marketing materials, including:
- Headlines and taglines
- Body copy for brochures, flyers, and websites
- Social media posts
- Email subject lines and content
- Product descriptions
- And, of course, direct mail copy!
Stack Your Savings
Did you know you can combine the Integrated Technology Promotion with other USPS promotions to maximize your discounts? For example, you can stack it with the Informed Delivery promotion (1% discount) and the Sustainability promotion (another 1% discount) to get a total of 5% off your postage! We’ll be covering both of these promotions in detail in the coming weeks, so stay tuned.
It’s Easier Than You Think
You don’t need to be a tech wizard to harness the power of AI. There are plenty of user-friendly AI tools available, many of them free. You can use common AI tools such as ChatGPT (https://chat.openai.com/) or Google Gemini (https://gemini.google.com/) to generate creative copy options for your next direct mail piece.
Before you start, don’t forget to specify the tone!
You can tell the AI what kind of style you’re looking for. You can even tell it a bit about your company, and its products and services, so it can tailor the copy to your brand and audience. For example:
- “We’re a Medicare provider helping seniors navigate their healthcare options, so keep the tone informative and reassuring, building trust with our audience of retirees.”
- “We’re a trendy eyewear company that has captured the young market. We’re now looking to engage with customers with higher expendable income, so make the copy sophisticated and stylish.”
- “We’re a meal delivery service focused on convenience and affordability. We want to appeal to busy professionals and families, so use a friendly and approachable tone that emphasizes the ease of use.”
Here are a couple of prompts you can use, along with some examples of how to specify the tone:
- “Write 5 different headlines for a postcard promoting a new line of luxury skincare products. (Tone: Elegant and sophisticated, highlighting the premium quality and exclusivity)”
- “Generate 3 variations of a call to action encouraging recipients to visit our website and learn more about our investment management services. (Tone: Trustworthy and authoritative, emphasizing expertise and stability)”
- “Create a short paragraph describing the benefits of our new line of electric vehicles for environmentally conscious consumers. (Tone: Innovative and forward-thinking, focusing on sustainability and technology)”
- “Write a compelling tagline for a direct mail campaign that promotes our upcoming music festival. (Tone: Energetic and exciting, creating a sense of anticipation and FOMO)”
Once you have a handful of options, circulate them internally and choose the ones that best capture your brand voice and campaign objectives.
The key takeaway? AI is a powerful tool that can help you create direct mail copy, and the USPS is giving a discount when you do.
Your 6-Month Window of Savings
Here’s an important detail about the Integrated Technology Promotion: you choose when the discount starts, and it lasts for six consecutive months. This means you can strategically time your campaigns to maximize your savings throughout the year. Take advantage of the discount when it best suits your marketing calendar and budget.
DG3 Takes Care of the Details
Worried about navigating the USPS approval process? Don’t be! At DG3, we’re well-versed in the requirements for the Integrated Technology Promotion. Simply provide us with your AI-generated copy, and we’ll handle the rest. We’ll work with the USPS to ensure your mailpieces qualify for the discount, so you can focus on what you do best – creating amazing marketing campaigns.
DG3: Your Direct Mail Partner
At DG3, we handle the entire direct mail process, allowing you to focus on your core marketing strategies. Here’s how we can help:
- Data Mastery: We receive your creative and data files, perform data cleansing, segmentation, mapping and proofing.
- Versioning and Testing: We can create and manage multiple versions of your creative for A/B testing and variability, maximizing your campaign’s effectiveness.
- Postal Optimization: Our experts analyze your mailpiece and mailing list to determine the most cost-effective postal processing methods, saving you money beyond the USPS discounts.
- Track Your Mail’s Journey: Gain valuable insights into your campaign’s performance with our comprehensive mail tracking services. We can provide delivery reports by date, geography, or even down to the individual level. We can also track responses to QR codes or links on your mail, giving you a complete picture of your campaign’s effectiveness.
- Print and Delivery Excellence: We print and mail your campaigns with the highest quality and accuracy, ensuring your message reaches your audience in pristine condition.
Stay Tuned for More!
This is just the beginning of our journey through the 2025 USPS Promotions. In the coming weeks, we’ll be breaking down each promotion in detail, explaining how they work, how much you can save, and how to make the most of them. We’ll also be sharing expert tips and creative ideas to help you elevate your direct mail campaigns. Follow us on LinkedIn to stay updated on the latest USPS promotions and direct mail strategies.
Ready to unlock the power of AI in your direct mail?
Contact DG3 for a free consultation on how to maximize your direct mail ROI with AI and other USPS promotions. For a calendar the full 2025 promotions visit https://dg3.com/resource-library/2025-usps-promotions-calendar/
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