April 1, 1976: Celebrating Apple’s Founding—and the Power of Building with the Customer in Mind
Eric Genova – Senior VP Professional Services – 8:00am April 2, 2025
On April 1st, 1976, in a modest garage in Cupertino, Apple Computer Company was born. What began as a bold, risky idea between Steve Jobs, Steve Wozniak, and Ronald Wayne would grow into one of the most influential companies in the world.
Apple’s story has been told countless times—its innovation, its design aesthetic, its ability to create entire industries from scratch. But perhaps the most enduring lesson from Apple’s legacy isn’t about technology at all. It’s about perspective.
From the beginning, Apple understood that they weren’t just building machines—they were building for people.
Start with the User and Work Backwards
Whether it was the graphical user interface, the iPod scroll wheel, or the intuitive swipe of the iPhone, Apple’s genius was never just in what they built—it was in how it felt to use. They thought deeply about the end user:
- What would make their experience simpler?
- What would remove friction?
- What would delight them, even in the smallest detail?
This user-first mindset didn’t just lead to beautiful products. It created loyalty, trust, and a global community of people who felt like Apple was built for them.
And that’s exactly the kind of thinking we embrace at DG3.
DG3: Built Around Our Clients, Not the Other Way Around
At DG3, we’ve grown into a large, multifaceted company with complex capabilities. But we’ve never lost sight of the most important part of our business: people.
We don’t believe in cookie-cutter solutions or rigid systems. In fact, one of the most common things we hear from our clients—especially those coming from more rigid providers—is that they feel like they have to change their processes to fit someone else’s system.
That’s not how we work.
We believe the best solutions are the ones that wrap around the customer, not the other way around.
We meet our clients where they are. We travel with them through their challenges and aspirations. We think proactively, not just about the service we’re delivering today—but how our services can evolve to support their business tomorrow.
Like Apple, we believe in designing experiences, not just delivering services.
Big Capabilities. Boutique Feel. Human-First.
Sometimes innovative is about change, and sometimes it’s about being brave enough to slow down, ask the right questions, and build around what the user really needs.
That’s what Apple did in 1976—and it’s what we strive to do every day at DG3.
So on this anniversary of Apple’s founding, we’re tipping our hat to the power of user-centric thinking. And we’re reaffirming our commitment to do the same: to keep innovating, keep listening, and keep delivering solutions that feel like they were made just for you.